We create experiences that matter, putting your brand in the spotlight while building community, content and loyalty, always driven by authentic stories and education
Welcome to Fun Family Brands
We are a leader in experiential events, educational programming, digital communities, influencer marketing and consumer sampling focused on the family wellness and lifestyle space.
We reach over 1.1M moms nationwide every year, building long lasting and meaningful connections with this influential audience.
We are the only agency who owns its own network, events and communities creating immediate and cost effective opportunities to reach your ideal consumer demographic daily.
We don’t do expos.
We create experiences.
Our Events
We produce events big and small from hosting over 10,000 parents at large scale festivals, 100s of women at our annual women’s wellness summit to hosting intimate private events curated specifically for our partners.
From concept to strategy to interactive activations that align your brand with a memorable experience, brand education, brand sampling, and helping to build healthier families. We have extensive experience working with consumer brands in the family wellness, family lifestyle, and baby/child categories, producing multiple events, programs, and experiences every month.
Join our existing events or work with our team to program a unique built just for you event.
Our Communities
We have built scaled communities nationwide reaching over 1.1M moms in every major metro in the country. We reach our communities through a wide variety of experiential marketing channels from digital content to direct to your door sampling to community events and influencer partnerships.
While we have a nationwide reach, we have a particularly strong presence in Southern California, where we are a go-to resource for families via SoCalMoms.
See What We Create
follow our videos + social channels
Our Services
What People Are Saying
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“I have worked in marketing for over 10 years and thus have had a lot of experience with partnerships. Fun Family Brands has been an absolute delight to work with consistently year after year. Tracy and her team are organized, thorough, detail oriented, creative and each and every time, they exceed expectations. Working for a brand like HIPPEAS, with a big event schedule, it’s a pleasure partnering with a company that handles the legwork and makes the planning process easy. Great Big Family Play Day has been one of my most favorite events to be a part of and each year it just keeps getting better and better.”
—Caitlin Borunda, Marketing & Partnerships at Hippeas
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“We have worked with Tracy and her team at Fun Family Brands since they started years ago and have developed a truly instrumental partnership for our growth. Year over year, they drive new business, brand awareness and customers for us. We’ve worked with them on digital and live and are excited to partner on new projects this year.”
—Paula Kim, Principal at Kidsland
Meet Our Partners & Clients
Meet Our CEO and Co-Founder
Tracy Fredkin is CEO and Founder at Fun Family Brands. Tracy, is a lifelong entrepreneur with a B.A. in Business and Psychology from Boston College and a J.D. from UCLA Law School. She started her first business at the age of 13—a babysitters club.
Over the years, she has worked on Wall Street, in M&A across multiple sectors, and in the fashion industry. These diverse experiences laid the foundation for what she has built at Fun Family Brands.
Tracy retired from corporate life and launched this platform in 2012, shortly after the birth of her first child. A busy mom of two, she creates programs and resources for families that she wishes she had access to in her early days of motherhood. Tracy is personally involved in every project at Fun Family Brands to ensure it exceeds client and attendee expectations.
She stays active in the community, supporting local businesses—especially female founders—and remains deeply engaged in the youth sports scene in Los Angeles.
Tracy recently joined the board at the Autry Museum, a longtime partner, to continue serving the SoCal community through unique educational experiences.
A proud sports mom, she spends most of her free time on a baseball field somewhere. She’s also an avid traveler, reader, and connector. Her favorite part of the work? Crafting experiences that matter—and helping create joyful family memories along the way.
Join our Family
Give Your Customers an Experience They Will Never Forget.
Please fill out the contact form we will get back to you right away.