Connect and Engage with New and Expecting Families
Fun Family Brands
We are a leader in experiential events, educational programming, digital communities and consumer sampling focused on the family wellness and lifestyle space.
We reach over 500,000 families nationwide every year, building long lasting and meaningful connections with this influential audience.
ABOUT
Fun Family Brands was founded in 2013 by Tracy Fredkin, a serial entrepreneur and former corporate lawyer, to connect parents to experiences, resources and products that help build a healthy happy family.
Over the last 8 years, Fun Family Brands has grown its network to include the largest family festivals on the West Coast, a series of well known family wellness events, a consumer sampling program, a nationwide database of parents and content creators as well as multiple digital communities. Fun Family Brands is committed to helping parents discover healthy family products, services, resources and unique experiences while also supporting local and women owned businesses.
Our Events
We specialize in creating festival-style events, interactive activations that align your brand with a memorable experience, brand education, brand sampling, and helping to build healthier families. We have extensive experience working with consumer brands in the family wellness, family lifestyle, and baby/child categories, producing multiple events, programs, and experiences every month. We are experts in targeting and engaging quality audiences that align with your specific goals.
We don’t do Expos,
we create Experiences
Our Communities
We have established strong connections with families through our community efforts, including delivering samples to their homes and providing weekly well-family content via email, web, and social media. While we have a nationwide reach, we have particularly strong presence in Southern California, where we are a go-to resource for families. We have established a strong reputation in this area and are known for providing high-quality, informative content and resources that help families thrive.
Our Services
See What We Create
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What People Are Saying
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“I have worked in marketing for over 10 years and thus have had a lot of experience with partnerships. Fun Family Brands has been an absolute delight to work with consistently year after year. Tracy and her team are organized, thorough, detail oriented, creative and each and every time, they exceed expectations. Working for a brand like HIPPEAS, with a big event schedule, it’s a pleasure partnering with a company that handles the legwork and makes the planning process easy. Great Big Family Play Day has been one of my most favorite events to be a part of and each year it just keeps getting better and better.”
—Caitlin Borunda, Marketing & Partnerships at Hippeas
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“We have worked with Tracy and her team at Fun Family Brands since they started years ago and have developed a truly instrumental partnership for our growth. Year over year, they drive new business, brand awareness and customers for us. We’ve worked with them on digital and live and are excited to partner on new projects this year.”
—Paula Kim, Principal at Kidsland
Our Past Partners
CEO and Co-Founder
Tracy Fredkin is CEO and Co-Founder at Fun Family Brands. Tracy is a life long entrepreneur, a wife and mother to a sports obsessed 9 year old and a very busy one year old. Prior to founding her latest venture at Fun Family Brands, Tracy spent time as a Wall Street analyst, a corporate lawyer practicing M&A and in retail running an accessories line, Tucker Paisley. She founded her first business venture at the age of 12 with a babysitting club. In her not very frequent spare time, Tracy loves to travel, read, work on puzzles with her big kid, hike and spend time with family.
Join our Family
Give Your Customers an Experience They Will Never Forget. Please fill out the contact form we will get back to you right away.